– The terms of the company are sadly a bad example of the types of terms confronting consumers in the digital world. Not only do such terms disrespect the users of Tinder, but they also breach the Norwegian Marketing Act, the EU Unfair Contract Terms Directive and the EU Data Protection Directive, says Finn Myrstad, Director of Digital Policy at the Norwegian Consumer Council.
As the company writes in their own terms:
“By posting Content as part of the Service, you automatically grant to the Company, its affiliates, licensees and successors, an irrevocable, perpetual, non-exclusive, transferable, sub-licensable, fully paid-up, worldwide right and license to (i) use, copy, store, perform, display, reproduce, record, play, adapt, modify and distribute the Content, (ii) prepare derivative works of the Content or incorporate the Content into other works, and (iii) grant and authorize sublicenses of the foregoing in any media now known or hereafter created.”
– Tinder cannot set rules that violate European legislation. The service clearly targets a European and Norwegian audience by providing the app and service in both English and Norwegian, and thus Norwegian and European law applies, continues Myrstad.
The Norwegian Consumer Council is filing a formal complaint to the Norwegian Consumer Ombudsman to assess the legality of the terms.
– We have shared our analysis with consumer groups from all over Europe and some of them will send letters today to their competent authority informing them about the breach of EU law, says Myrstad.
Unbalanced and unfair terms
In the review, the Norwegian Consumer Council has found that the terms of Tinder have several questionable terms:
- The user loses control of their picture and other user-generated content for ever
- The terms are ambiguous and not very accessible, making informed and explicit consent difficult
- Tinder can change their terms at any time without giving notice to their users
- Tinder, by default, accesses too much information from other apps such as Facebook and Instagram
- Tinder can exclude and delete user accounts without justification
The app has access to sensitive and personal information and should have terms in line with European law which show that they respect their users, says Finn Myrstad.
Apps need to improve
This spring, the Consumer Council will perform similar app tests checking how consumer rights and privacy specifically are handled, and will submit an overall report before Easter.
– The purpose of our app campaign is to raise awareness of what consumers are agreeing to online, not to scare the users. We also want to put pressure on apps to apply more consumer friendly solutions, concluded Finn Myrstad.